Webmaster Pro Guide

Making Money from Your web site and search engine optimisation
November 3rd, 2007

Yahoo Search Update Underway : Ranking Changes Reported

Yahoo Search is updating with some changes to its algorithm and index, which at first seems like one of their monthly weather reports. However, there may be some significant changes going on behind the curtains at Yahoo.

Yahoo seems to be making more of an effort to clean up their search results, especially after the launch of SearchAssist, expansion of Yahoo Shortcuts and the inclusion of Flickr images and videos in Yahoo results. As Yahoo Search grows, it is in their best interest to confront the relevancy of their organic results. Is this the case today?

Search Engine Roundtable notes that some site owners in Digital Point Forums are reporting increases in rank while others are noticing their sites being dropped down into the Yahoo index.

Barry Schwartz notes he “noticed a decline in traffic from Yahoo on some sites and an increase in traffic from Yahoo on other sites.

Have you seen any changes in your Yahoo rankings?

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