Webmaster Pro Guide

Archive for November, 2007

Google AdSense is the main source of income for several bloggers looking to earn money through blogging. However many earn less from it due to their poorly positioned Ads.

Here are some tips to improve your AdSense earnings by positioning your Ads well on your blog:

Single Post pages

On Single pages, place a Large Rectangle (336×280) just above the content so that your readers will notice them. The large rectangle is the best performing AdSense format as they are wide.

For longer entries, try placing a blended Medium Rectangle (300 x 250) into your post using AdSense Deluxe. I would recommend you use a service like CrazyEgg to find out the most clicked spot on your blog post and place your Ad right next to it.

A Banner (468 x 60) just before your comment box is also a good place to put your Ads as your readers may notice them when they try to comment……. (more…)

Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.

The CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren’t getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.

O Is for Outreach

Reaching out to other bloggers in your field is essential if you want to build readership for your own blog. This is a sorely neglected area for many business bloggers, especially those new to blogging.

Most business professionals who start a new blog are overly focused on what they have to say to their potential pool of global readers. They are thinking about broadcasting their messages. While this is important, those new to blogging will quickly realize that their audience is too small.

While blogs work as search engine magnets, and your blog posts will get indexed for all those juicy keywords, you can’t just blog and wait for readers to show up. You must stimulate traffic by visiting other blogs where readers are already reading. (more…)

Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.

The CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren’t getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.

D Is for Design

When readers arrive on your blog for the first time, is it easy to understand what it’s about? Is it easy to read? And is it easy to find information they’re looking for? Or, do they get distracted by too many widgets, ads, and opportunities so they flee?

How do you improve the visibility and the usability of your business blog?

First, make your blog content readable by using a lot of white space. White spacing is created by:
* Short sentences
* Short paragraphs
* Only one space after a period ending a sentence

Next, organize your blog posts to make them easily scannable. Many people read blogs in a hurry, so help them out:
* Use sub-titles and sub-headings
* Use bulleted lists and number lists
* Use the extended post feature so a blog post is only 2-3 paragraphs long, and then they can click to continue reading (more…)

Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.

The CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren’t getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.

A is for Action

Normally “call to action” is associated with a sales letter designed to get readers to click and buy. When blogging for business, however, consider including a call to action in most posts. The “action” is different and more subtle, however, than asking readers to click to buy something.

(Definitely ask your readers to “click here and buy or register.” Of course! If you’re in business, then you’re not using your blog just for your ego, after all! But there are other calls to action in blog posts that must precede that.)

The primary action to be concerned with in your blog is building relationships and trust with your readers. Every thing you write should keep the readers’ needs in mind. Here are tips for building trust and engaging your readers. (more…)

The search engines play a crucial role in sending traffic to your website. In fact most of the websites depend on the search engines for their staple dose of traffic although these days it is advised that you should target other websites, blogs, social networking websites, three article directories, online directories, and online forums too.

You need to make your website search engine friendly and properly communicate to their algorithms what key phrases and keywords are important to your website, in order to derive maximum traffic from various search engines. Let us quickly go through a few steps that can help you make search engines fall in love with your website.

Write for the people and not just for the search engines: Some people have this misconception that you need to manipulate text in order to rank well on the search engines; partially this is true but most often it is not. The best way to fair well in the search engines is to write and organise your content in such a manner that it is best suited to human reading. The more human-friendly content you have the more search engine friendly content you have. The search engines will favour relevant, well-organised content so that they can present quality results to their search engine users. (more…)

These basic search engine optimization (SEO) strategies for all bloggers can help to increase your blog rankings on major search engines. Follow them routinely, and you will achieve consistently higher volumes of traffic to your blog.

Profitable bloggers know that search engine optimization (SEO) is an important element of optimizing their blog and how effectively they implement it determines whether they succeed in making money online or not…….
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Every day there are hundreds of website owners who have purchased a domain name only to forget about it and then let it expire. For those investors who are well informed about such names they can snap these up and therefore capture a huge amount of existing traffic even though the site is considered to be brand new. This has resulted in a large number of owners of websites losing out and those who investing in such domain names to become richer.

All websites only survive if they have regular amounts of traffic being directed towards their site each day. So often when a site which has a memorable domain name and constant traffic going to it becomes available they will quickly be snapped up by some of the more savvy domain name investors around. Then often within a matter of days they have sold the domain name on for a profit.
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The popularity and ranking of your blog is directly correlated to the number of sites linking to it. In-bound links to your blog tell the search engines what they will find when visiting your site. This article discusses ten Web 2.0 social power linking tactics that will help you significantly increase traffic to your MLM blog.

Web 2 marketing tactics can easily create serious MLM blog traffic. This could be anything from a few hundred visitors to several thousand visitors. You must update your blog content consistently to generate repeat visitors.

Use social bookmarking sites by setting up bookmarks and submitting stories and articles. Do not spam.

The real impact of social power linking comes when you build a bigger asset base by having our content show up in far more places than just our sites alone.

Here are ten cutting edge tactics to profit with social power linking to increase MLM blog traffic.

1. Submit articles and posts to StumbleUpon.com Install a toolbar button when you sign up and you can “Like” or “Dislike” any site or page you want. You can mark up your pages, and also vote for other sites in your niche for research purposes.

2. Submit articles and posts to Digg. Digg is easy to use, and if your blog is on Wordpress, you can add a plug in so your readers can actually submit your articles to Digg.

3. PlugIM.com This Digg-style site will also help you get traffic. It takes less than a minute to submit your articles here.

4. IM News If you have marketing related content, make sure to submit to IM news often.

5. Develop lenses and other remote “satellite” pages with good, original keyword optimized content One key to social power linking lies in Squidoo lenses.

6. Make it easy for outside parties and social media sites to link to your content. Link baiting, track backs and always consistently posting useful and original content will draw readers. If you have a Wordpress Blog, use the Tagalize It plug in to create Technorati and IceRocket links.

7. Make bookmarking or social tagging easy. Put a “delicious this” text link at the bottom of a post, and a Digg button at the top of the article.

8.Start participating in social power linking right away. Start blogging on your own. Visit leading forums and join the discussion.

9. Users to your site that contribute noticeably to the site’s content and audience should be recognized and rewarded. You will keep these valuable community members on your site, and you gain visible advocates of your site to outside members.

10. Reward inbound site links. The more inbound links your blog and site generate, the better. Create a permalink to use and cite them on your blog This simple act of acknowledgment will generate much good will and links.

Social power linking is a relatively new and yet powerful way to quickly generate inbound links and traffic to your MLM blog. Follow these essential tactics and you will see a gig increase in traffic leading to more enrollments in your business.

by Jon Roussel

Thanks to testking, the 640-802 professionals now have ready made prep material not only for 70-290 or 70-291 only, but for 70-270 as well as 646-204.

Unlike other forms of marketing, online marketing allows you to determine your results almost immediately. Because of this, many marketers have shifted their marketing efforts to the web. However, just because you now have a means to determine which campaigns are producing results and which one are not does not mean that you will become a guru at internet marketing, not unless you learn these internet marketing secrets. (more…)

There Should Be Truth in Internet Advertising

When you decide that you are going to use internet advertising as a tool to make your business more successful, you should be aware that there are rules in place by the FTC or the Federal Trade Commission that protects the consumer from false advertising. Whatever claims you make in your internet advertising must be substantiated. You have a responsibility not to mislead potential customers.

What Kind of Internet Advertising Works Best?

There are many types of internet advertising and what works best for one may not be the way to go for another. There is MLM or multi-level marketing that is a way to sell your products or services using distribution methods that promise those who sign up will receive commissions through sales of their own and those of their recruits.

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