Borrell Associates predicted a big gain in the overall local
online ad market, with local search representing a big slice of
the market share.
We’ll tell the yellow pages firms and local papers why they are
doomed in a moment.
Ok, Borrell Associates has released their 2008 Outlook: Local
Online Advertising report. They estimated next year’s total
local ad market will reach a whopping $12.6 billion in spending.
Of that figure, Borrell said $5 billion will come from local
search advertising. Another $1.3 billion should arrive as the
local online video market triples from 2007.
Now for the bad news for the yellow pages and local news
publishers, from the report:
David A. Utter