Webmaster Pro Guide

Making Money from Your web site and search engine optimisation
December 9th, 2007

Paid Link Penalties Can Help You To Rank Better

November 28th, 2007 by Courtney

If you read what the statement says, you can see that buying or selling links that pass PageRank can negatively effect the rankings of a site. I personally have been watching the sites that are ranked in front of me for ‘internet marketing’ and can tell you that many of the sites in the top 10 in Google were buying links before this fiasco. Many of those links have since come down, including one site-wide link using ‘internet marketing’ as the anchor from a PR10 site. Tell me that this doesn’t make it easier for me.

Google’s Paid Link Smack-Down Is Leveling The Playing Field
I know that some of you are mad because of this whole thing, and I understand that. A revenue stream that you could once use is pretty much over if you’re serious about your site. On the other hand, however, this will make it easier for you to compete for rankings against sites that have bigger budgets than you.

Help Is On The Way For Link Sellers
If you read the quote from Google, you’ll see that Google is ok with selling links, as long as you use nofollows on them. SocialSpark and other services are being created to allow you to connect with advertisers that want to buy buzz, not PageRank. Google is going to be ok with SocialSpark because you will be allowed to place nofollow on your links.

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