Webmaster Pro Guide

Archive for January, 2008

Company to pay an additional $1,000 to the affiliate member who generates the largest volume of referrals.The Planet, a privately held dedicated hosting company, today announced that it is expanding its partner offerings with the addition of a new affiliate program. The company is providing incentives for those interested in hosting to earn commissions simply by making referrals to them.The company construed that their affiliate program provides competitive commission rates, which enables their affiliate partners to earn money without having to bear the costs of owning and managing the customer relationship. The participants will have access to a dedicated affiliate team focused on making them effective with promotions, marketing materials and a specialized website optimized for affiliate referred traffic. An administrative portal designed exclusively for affiliate partners tracks statistics, including traffic, conversion rates and payouts that are available at any hour of the day.

In conjunction with the new program, company also announced a celebratory kick-off promotion for the new program. For the month of February, it will pay an additional $1,000 to the affiliate member who generates the largest volume of referrals. And $250 has been designated as a bonus to the member who refers the month’s largest single transaction.

“For all the same reasons that have lead to The Planet’s installed base of 22,000 customers and our hosting more than 3.1 million Web sites, we are confident our customers and affiliate partners will make money by referring prospects to us,” said James P. Treuting, vice president of sales and operations with The Planet. “Word-of-mouth is one of our strongest avenues for acquiring new business, so our affiliate program is another way we’d like to thank our customers for the favor.”

The new plan allows multiple websites to be hosted for $3.33 a month.

AIT, a web hosting provider, announced the launch of a new line of VPS & Enterprise Servers. These new plans allow for multiple websites to be hosted for $3.33 a month. Each account benefits from no setup fees and flexible billing terms. Features include twenty four hour toll free support, free web site builder, dozens of website templates, and a free shopping cart system. Every plan is equipped with huge volumes of data transfer ranging from a low end of 7,000 GB to Unlimited. The offering is topped off with a storage ability of 600 GB for small business VPS and 2 x 160 GB drives for the Enterprise class. It states that it has also included many marketing tools to assist any size business gain exposure while benefiting from an industrial strength infrastructure.

The company also states that its each Virtual Private Server has its own IP Address, Domain Name, and Web Server with complete logs and configuration files, FTP Server, POP Server, and SMTP Gateway. In addition, it further avers that their VPS solution offers up the ability to create virtual domain web hosts, virtual e-mail accounts, and virtual FTP logins along with a variety of other features all under one plan.

“Most providers only offer virtual hosting, which is merely one simple feature of the VPS. A real VPS is not simply a virtually hosted site on a web server we control; we give clients ‘virtual root’ access.  They will see directories such as ‘dev’, ‘usr’, ‘bin’, etc.   In the ‘etc’ directory, they will find their own ‘passwd’, ‘aliases’, and ’sendmail.cf’ files’ which in turn allows them limitless flexibility to add as many POP accounts, aliases, and autoresponders they want. With AIT Virtual Servers, customers will also find an entire ‘usr/local/etc/httpd’ directory structure, including their own ‘httpd.conf’, ’srm.conf’, ‘access.conf’ files, their own logs and ‘cgi-bin’,” said Mike Roberts, CIO of AIT. “We have developed this technology over 12 years and in terms of value, our prices are the absolute lowest in the industry,” said Sean McCoy Chief Marketing Officer.

“To assist with the marketing and sales of any business, we are offering all new AIT hosting accounts thousands of dollars in advertising credits on the tyBit search engine and on our affiliate web properties,” said Kitti Jo Finch, General Manager of tyBit, Inc. “It’s just a great deal, you get tons of disk space, tons of features and benefits most of which can be resold under your own private label if you decide to take the Entrepreneurial road… but the big thing is value.”

It should be the Frau Blucher of words and if we believe in that
marketing genius that was “The Secret” we shouldn’t dare throw it
out there. Nonetheless, the braver the media gets at using the “r”
word, the more people are searching for it.

Thus, they’re all putting the energy out there like seeds and are
waiting to reap the harvest.

Recession. There, I said it, now let’s get on with it.

Yahoo’s Molly McCall at The Buzz Log reports that Yahoo searches
have spiked in the past week regarding that rather unpleasant
term. See, put it out there it just grows.

She writes:

“Over the past seven days, searchers propelled queries on
‘economic recession’ and ‘recession’ upwards. Lookups like ‘last
u.s. recession’ and ‘recession proof jobs’ spiked. Even
’stagflation’ - a term not normally found strolling the Buzz
aisles-more than doubled its numbers.”

Jason Lee Miller | Staff Writer

An interesting Net Neutrality micro-debate has surfaced
surrounding Akamai and whether Akamai’s services are a violation
of Net Neutrality principles. This argument, produced by an
influential Internet law professor, was used to illustrate that
the Internet has never been neutral.

Net Neutrality, especially when you get into the technical
minutia of the debate, can be a dense and difficult concept, and
often advocates have to fall back on an I-know-a-violation-when-
I-see-it argument. Too often this observation comes after a
perceived breach of consumer trust and rights as a proof of
concept.

Tim Lee, though, does a good job of putting Net Neutrality in
the simplest of terms:

“Network neutrality is about the routing of packets. A network
is neutral if it faithfully transmits information from one end
of the network to the other and doesn’t discriminate among packets
based on their contents. Neutrality is, in other words, about the
behavior of the routers that move packets around the network.”

Jason Lee Miller | Staff Writer

A phpLinkDirectory modification that that allows update the page rank of all links in your link database. You can select as many or as few links you would like to update. You can also reset the tracking to update the links at any later date.

• Updates links with actual current page rank.
• Choose a variable number of links to update at once.
• Reset option to allow updating with latest page rank.
• Update feature available in admin section only.
• Compatible with phpLD V2.00 and phpLD V3.06 (slightly different install process for each).
• And its free too!

Download PR Update MOD (more…)

How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About two years ago, Google created this program to help websites to monetize their web-traffic.

Here’s how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.

The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.

3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don’t have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!

by: Scott Patterson

A journalist watchdog group criticized Turkey on Thursday for ordering a ban on accessing the video-sharing Web site YouTube because of clips that allegedly insult the country’s leaders.

A court in the eastern city of Sivas on Wednesday ordered the country’s telecommunications company to block access to the popular Web site because of a video insulting Turkey’s founder, Mustafa Kemal Ataturk, as well as President Abdullah Gul, Prime Minister Recep Tayyip Erdogan and the army.

It was the second time Turkey has blocked access to YouTube, which is owned by Google Inc. In March, the site was blocked for two days after a complaint that some clips insulted Ataturk. The ban was lifted after the offending clips were removed.

“Blocking an entire Web site because of a few videos is a disproportionate measure,” the Paris-based Reporters Without Borders said. “We urge the authorities to reverse this decision.”

The site could be accessed on Thursday, and it was not clear when the ban would come into effect.

But the bans highlight Turkey’s shaky record on permitting free expression.

It is illegal in Turkey to insult Ataturk, a revered figure whose portrait hangs in nearly all government offices.

Several prominent Turkish journalists and writers — including Nobel literature prize winner Orhan Pamuk — have been tried for allegedly insulting “Turkishness.”

AzoogleAds confirmed that it has reduced its workforce, thereby streamlining its operations and enabling continued operations at maximum efficiency.

It is part of a strategic initiative to properly size the organization to 1) ensure its continued impressive income growth trend over the last 7 years and 2) to properly allocate and prioritize resources that are internally-focused and outsourced. The workforce reductions were mainly done in the Toronto office, and the company still maintains a strong presence there.

AzoogleAds continues to take pride in retaining some of the best and brightest talent, who support the company’s leadership position in the online marketing industry. External partnerships, business development, publisher relations, and ongoing business conducted with all other 3rd parties are unaffected.

AzoogleAds continues to be headquartered in New York City, with offices in San Francisco in addition to Toronto.

There are better ways to promote your website. You must use Craigslist.

Use these tips and start to make money right now:

* Catch the curiosity of the reader in your subject, not the ad
* SHORT ADS receive more clicks than LONG ADS
* Ebay is a great word to use in the subject of your ads
* Short ads get 80% more success to not be flagged
* Write “numbers” in your subject. They work lie a charm!
* Google is very glad about Craigslist posts. Take advantage of this!
* Track your clicks in order to know which ad was the best

So here are 10 of some of the most effective ways to make your site’s visitors click on your ads:

1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. Forexample “Don’t Click Here If You Are Comfortable With Your Looks”… This is one of the famous techniques used by the Rick Jerk.

2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.

3. Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

4. Use a testimonial on your banner ad. This’ll give people proof they aren’t wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer.

5. You could have a famous and respectable person on your banner ad representing your product, website or service. People will click because they’ll trust them over you.

6. Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

7. Tell people to click on your banner ad. Newbies to the internet may not even know they can click on banners. Just having the phrase “click here” on your banner will increase your click-throughs.

8. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service.

9. Tell people the major benefit of your product, website or service on your banner ad. It could be benefits like: make money online, lose weight, increase energy, save money, save time, etc.

10. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click.