Review of AdBrite
AdBrite offers a way for publishers to convert their site’s traffic into advertising offers. By posting “Your Ad Here” spaces on their sites, publishers can link site visitors to the advertising opportunities that they are currently offering and therefore generate more interest in the site’s ad spaces than would have been possible through only AdBrite’s marketplace.AdBrite also allows publishers to set their own ad rates and to approve and reject ad offers, giving them more power over what goes on their site and for what price than many other networks allow. With 547 million impressions per day on 20,758 sites and numerous advertising and customization options, AdBrite is a large network that offers flexible and innovative ways for publishers to monetize their ad spaces.
Features
AdBrite offers its publishers a lot of control over their advertisement spaces by allowing them to sell ads through their own site and to approve and reject offers, but it also offers an alternative to doing this. If publishers choose, they can also set a reserve price (based on eCPM) for their AdBrite ad placements. If the ad served by AdBrite meets this reserve, it will be displayed. If it does not, the alternative code – provided by the publisher – will be displayed. This could be from Adsense, YPN, or any other ad network.
One form of advertisement that AdBrite offers is text ads, which are sold both on a CPC basis. These ads can be customized to fit the theme of the site in which they are being embedded. Banner ads are also available on a CPM basis and typically have a higher payout than text ads. They come in five standard sizes.
AdBrite also offers a couple of other kinds of advertisement. Interstitial ads are shown in-between pages of your site. Publishers can customize the header to match the look and feel of their sites, and they can choose to display the ad after 1, 2, 3, 4, or 5 page views. Publishers can use HTML coding to mark the portions of their site on which they would like to allow inline ads, but they cannot choose which words specifically become links. No more than 8 keywords will become inline ads and these pay on a CPC basis.
BritePic and InVideo are the final methods of advertising that AdBrite offers. These services present ways to make videos and pictures on a site interactive. In addition to embedding advertisements, publishers can use these features to add links, captions, and other extras to the media. For example, site visitors are able to embed the pictures (BritePic) and videos (InVideo) on their own sites, but the integrated ads are still those of the original publisher. This is similar to Revver’s model.
All of AdBrite’s features are managed through a single account, and this one account can handle all of a publisher’s sites. They also support international sites that are not operated in English.
AdBrite offers two ways to sell ad space. Firstly, sites are indexed by category and tags so that advertisers can search for certain kinds of sites in AdBrite’s marketplace. They can then make a bid on that ad space which will compete with any other bids made.
Secondly, they offer users the option of posting “Your Ad Here” on their sites, enticing their traffic to choose to advertise. About 50% of most AdBrite users’ sales are generated through each method.
Flat rate ads pay the price that the publisher approves for that specific ad. CPC and CPM ads in auction mode are paid at the rate of $.01 over the highest bid.
Available Types and Formats
AdBrite offers text link, banner, interstitial, inline, InVideo, and BritePic ads. The text and banner ads are available in a 728 x 90 leaderboard, a 468 x 60 banner, a 160 x 600 wide skyscraper, a 120 x 600 skyscraper, a 300 x 250 medium rectangle, and in a size determined by the number of text ads displayed at one time. InVideo and BritePic fit the site’s media.
Reporting
Reports are available through the control panel, which shows the publisher’s total earnings, average daily earnings, ad views, clicks, month-to-date earnings, and earnings for past months. Zone stats are also displayed showing each ad zone’s total and daily hits and clicks. Links from this page break the statistics down by individual ad campaign. Finally, the earnings tab documents the publisher’s payments and earnings, broken down by ad zone and type .
How to Get Started
To become an AdBrite member, site owners must complete a simple online application. There is no minimum traffic requirement for this ad network or any requirements regarding the site’s content .
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