Google Webmasters And Analytics Update
Google has recently updated the backlink count over the past week, so you may see new backlinks registered in the Webmasters Tools page. While a Google update usually comes weeks after this happens, don’t be too happy yet, since Google is growing more and more unpredictable.
Google has also updated Google Analytics. You can now view the traffic charts by week or month rather than by day. This is useful if you want to compare traffic over a long period of time (or calculate how much traffic you have received in a particular month).
Another feature of note is benchmarking. If you are tired of Alexa’s inaccuracies when you compare rival sites, you could give a shot at Google Analytics. Benchmarking pits you against sites that have similar “size” (determined by traffic, with 3 classifications: small, medium, large) to your site. Generally, this statistics help determine if your site’s traffic is above average, or below average. It can also serve as a… benchmark, when setting new goals. Nonetheless, there are some glitches associated with this feature (that’s why it’s in beta), such as some charts being unable to show some info if your site lies to far above or below the benchmark.
A nice feature of benchmark is that you can narrow the sites you want to compare by category. This would help make it a fair comparison since most webmasters prefer comparing their sites to other sites that are similar in genre.
Though, this benchmarking service only gathers information from sites where owners have chosen to opt-in for the benchmarking service.
Note: Apparently, Google accidentally introduced a glitch in its chart. This glitch prevents users from seeing information on a certain day via the Flash chart. It can be temporarily fixed by clicking on the drop-down arrow, click on “Compare to Site”, and then click on “One Metric”.
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