Webmaster Pro Guide
Making Money from Your web site and search engine optimisation
Highest Paying Adsense Keywords
Tuesday, January 15th, 2008Mark over at 45n5 recently posted about how he thinks Google values keywords and subjects. He brought up some interesting points, such as a possible value difference depending on the time of day an ad is accessed (pretty good idea Mark, didn’t really think about that one).
For example: “order a pizza” may be more valuable to the advertiser at lunch time than at 5am when the business may be closed. The same principle can be applied to seasonal times of the year, etc.
His question really boils down to Google ROI value variables on Apples vs Apples. Some people may also be curious which niches will pay publishers the most per click, Apples vs Oranges. A list like this would definitely save a webmaster days of research, and as I’ve said so many times before: time is money. Luckily for you, I’ve got just such list.
A Better Way to Estimate Keyword & Niche Traffic
Tuesday, January 15th, 2008This concept was originally posted in Dan Raine’s Immediate Edge training course (Google it). I saw it recently in this Thirty Day Challenge (Google it) contest going on that claims to turn even the most novice internet user into a millionaire (which training course doesn’t?). Either way, this is a solid tip and answers a lot of my own questions when doing preliminary keyword research for a particular niche.
The concept Ed proposes is quite simple: Take a keyword/phrase that you rank #1-2 in Google SERPs and compare it to another keyword/phrase you would like to rank for to project the amount of traffic that phrase will receive if it were ranked #1-2 in SERPs. This technique obviously requires you to rank well for a particular keyword before you can begin researching, but most of us already do. If you are just starting, Ed has given the phrase Male Yeast Infection out for free, and tells us that he was receiving 500 uniques per day in the #2 spot.
Taking that data in to Google Trends, we can compare any keyword phrase and quickly see what kind of traffic we can expect from Google from our new niche. Not a revolutionary technique, not ground-breaking, but a very solid tip. (more…)
