Webmaster Pro Guide

Archive for the ‘Link Development’ Category

 How do you know what type of content is really going to attract the right searchers?In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or “fool the search engines.” Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.

What students quickly discover in the 5-Day classes is that the optimization skills are not nearly as hard as many people make them out to be (even for the most competitive phrases,) once you’ve been trained and understand the full scope of influences that are at work. The biggest advantage that we have had is all about the “accuracy of information.”

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This PR update is about to end . and I observer that google has been too generous comparing to last updates .
Even some directories which was panalized got some good rankings like AvivaDirectory (pr4) .

and about 80% of the site have increased their PR . Seems like google is using the old algorithms .

but instead of that we find many site which lost their PR . like usual .

I would like to know what do you think about this Update

 Andy and Aaron just put out an excellent guide of 101 link building tips, and it kicked me in the butt to get it done, so I could give their article the proper link love it deserved.

Types of links and how to get them

Using a arbitrary ficticious example of an informational site about real estate law. **I do not currently work with any sites of this type.

In this example, we have two specific themes to dive deeper into that are relevant to our search - real estate and law. Starting at this level gives us hundreds of thousands, if not millions of sites to start to filter from (not to mention the backlinks of THOSE sites), and sites that share similar themes.

1. Authority links
How to obtain them: Start with your related category in the Google Directory
What to look for:
-Top rankings for big terms - city or state + real estate, vertical category + lawyers
-Sites that currently offer links out
-Sites that would benefit from offering users your content
Examples: real estate law
Other Notes: Authority links are an absolute must for improving your trust score these days. This is a MUST for a new site, and should be where you start your efforts, and always be dedicating SOME time. Suck it up, and take the time it takes to get some quality, trusted links. The existence of trusted authority links will make or break your site. Find the 800 lb. gorillas in your field, and **find a way to get on a dozen or so of them. Failing that, hunt their backlinks, and find a way to get on some of those pages. Use some creative queries with the combination tool. Give the tattler a shot.

2. Directory links
How to obtain them: Pony up some cash
What to look for: Generally easy to find niche directories, don’t go overboard with more than a few directories per month, quarter, etc.
Examples:General directories, real estate directories
Other Notes: My gut feel is that too many directories triggers a filter. I wouldn’t go over 10 - 15% of my total link ratio on my own sites for my own sites at any given time. Start with a few highly trusted directories. (Yahoo dir, business.com, MSN SBD, BOTW), and add some others after you have many more links added to your profile. (more…)