Webmaster Pro Guide

Archive for the ‘Marketing’ Category

There are many ways of advertising on the internet and PPC campaign is one. A business or a website owner is looking for ways to increase traffic to his site in order to get business. A pay-per-click campaign will let you see how many people come to your site. Needless to say, a high traffic will lead to higher conversion rate which means high number of visitors will be converted to customers. All this will have an effect of your return on investment figures. Under a pay-per-click campaign the website owner will only have to pay if a visitor clicks and lands on his website.

A Pay-Per-Click (PPC) campaign should be managed by professionals as it is tough. You have to constantly watch the traffic and keep changing keywords and texts. Updating keywords, campaigns, bids very frequently, is part of Pay per click management, which many PPC management companies handle for their clients. Major PPC vendors are Yahoo and Google which place advertisements and content on their search pages. Sponsored search results, which are placed along side the search engine results, have a better conversion rate and therefore they cost more. PPC management services ensure that campaigns are targeted and it generate leads, thereby giving higher return on investment.

Internet Media Brands develops a variety of internet brands and web properties mainly directories and consumer information websites. Lately they are poking into new fields such as ringtone affiliate sales with their newest project: bestringtones.com   “This website is not at all in our core focus but a really cool one to develop nonetheless. Beyond the website itself the project as a whole has given us an opportunity to form new partnerships and test out new developers” commented marketing manager Jerome Parreno.    BestRingtones.com lets users sample new ringtones free of charge and purchase safe and secure online. 

To be on top of a search engine ranking is the goal of most websites. A search engine ranking’s main purpose is to separate the more improved websites from the junk websites. This is primarily done by the search engines to provide their users with appropriate and significant results as well as quality content.To be set apart from the herd and to stand out among the millions of websites, a website owner has to think of ways to gain link popularity. Link popularity is a very vital factor used by search engines to determine the rank of a webpage. Link popularity is measured by the number of links made by other websites to your website.Why is it so important to have link popularity and why would website owners want to make it to the top as far as search engine ranking is concerned? The most obvious reason for this is that the higher the ranking, the more traffic the search engine is sending your way. If your website’s primary purpose is to promote an online business, think of the saving you can make on your advertising budget because of the potential clients the search engine is sending your way.Link building or link popularity can be effectively achieved through the link bait strategy. A website who can not create links naturally must try to make use of the link bait idea. Link bait is an effective tool to increase traffic in your website. More often than not, link bait is a part of a search engine optimization plan. Link bait is any feature or content in a website that attracts or lures other websites to link to that particular website. Link bait should be interesting enough to catch other people’s attention and to entice them to make a link.

For a link bait to be successful and to get the expected result of generating more traffic, a link baiter can make use of several hooks. Link baiting can take the form of news, informational, humor, contrary and fear contents.

News hook – making your site the source of news tidbits and fresh information is one way of generating the much coveted traffic. Being the first to make a scoop on a current event will entice other webmasters to make a link to your website. News readers will turn to your website every time they want to know what is happening around the community and around the world.

Informational hook – the internet is an easy, fast and inexpensive means of access to information. Providing this useful information will encourage readers to make a link.

Humor hook – many people are looking for an outlet to break the daily routine. By providing jokes, funny stories and videos readers will be enticed to click on your site. Surfers will come back often in the hope of finding amusing content and will click on a link referenced link to see if other funny things are provided as well.

Evil hook- negative or mean statement about a person or a product will encourage a reader to click on a link to verify the validity of the statement.

Fear hook – is possibly the most effective link bait. A headline that stimulates the fear of the reader will have the effect of an influx of traffic. Readers will click on links to search for explanations.

Link bait may generate the desired traffic until your server crashes but after all is said and done, good quality content will push a website to the top of a search engine ranking.

Increase in Internet usage has been continuously increasing from Asia, Europe, and America to Africa. There are at least a billion Internet users as I was writing this article according to the Internet World Stats. Imagine that gigantic number of people all in one platform. This is why video marketing is becoming a popular and effective means to offer various products and services. Video marketing is simply promoting or selling a product, service, or any other cause using a video. It is like a TV ad but seen on the World Wide Web. Companies have realized its full potentials and have included it in their various marketing programs. Video marketing is very effective because of its vast potential reach at a minimal time and cost. A picture is said to worth a thousand words and what about a video, complete with sounds, eye-catching graphics and images, envision its potentials. Video marketing is very effective in catching a viewer’s attention and making him not to close your website or go to another site. People have a higher probability to remember a product or service that they saw on a video compare to the one they read on a newspaper or magazine. If you are ready for it and I mean really, really excited to make your own hold your horses. There are still some things you need to know. It may look all so simple but reading few points below can make it more successful and rewarding: (more…)

In today’s business world we are in a constant search for new methods of advertising. Modern advertising agencies offer a wide range of services able to satisfy any taste. For example, newspaper advertising, TV spots, delivery of free samples in the streets or in shops, ecommerce marketing and many more.

Whenever you make a choice in favor of any of the services offered above, a careful analysis is needed. For example, when you choose TV spots, a lot depends on the time when the show is on air or on the kind of the TV-channel. Definitely, such spots can be viewed by many people, but not all of them are looking for something to buy. Maybe they just want to have a rest. Using email marketing listsis a revolutionary advertising tool, as they are compiled individually

AdBrite offers a way for publishers to convert their site’s traffic into advertising offers. By posting “Your Ad Here” spaces on their sites, publishers can link site visitors to the advertising opportunities that they are currently offering and therefore generate more interest in the site’s ad spaces than would have been possible through only AdBrite’s marketplace.AdBrite also allows publishers to set their own ad rates and to approve and reject ad offers, giving them more power over what goes on their site and for what price than many other networks allow. With 547 million impressions per day on 20,758 sites and numerous advertising and customization options, AdBrite is a large network that offers flexible and innovative ways for publishers to monetize their ad spaces. (more…)

When you are buying a website from someone for the sole purpose of putting AdSense on, it can be a catch-22 about whether to ask the site owner if he or she has ever used AdSense on the site, and if the site has been banned from AdSense. But you don’t exactly want to outlay the cash and then discover the site has been permanently banned from ever running AdSense.

On the one hand, you don’t want to invest in a site that you can never show ads on. But on the other hand, you don’t want to give a struggling hobby webmaster who might have never heard of AdSense think about signing up and trying AdSense before he goes ahead and sells it to you… because you want the best possible deal on buying the site. And yes, there are still publishers scooping up websites for a song and making back the purchase amount within days after putting on AdSense. (more…)

Logging into analytics this is what I saw.

In order to improve your experience with google products, google analytics is updating its data sharing policy. You now have the ability to share your analytics data with other google services. This will improve integration, enable additional features in google's advertising services (including google analytics, AdWords and AdSense) and improve your experience with these products.

i got two choices. one for sharing for google products and the other for anonymous sharing across google and benchmarking with promise of info for verticals etc. i chose the second.
the first may help adwords users though

Some members have chosen NO , to not sharing their secrets ….

Recently on ReadWriteTalk, we interviewed Scott Switzer, the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they’ve since rebranded as OpenX. Shortly after the interview was recorded, Google announced a competitive product called AdManager. Scott responded on the OpenX blog by saying that “Google’s announcement of a free ad server, Ad Manager, validates our marketplace”. But he also cautioned: “as a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue.”

I agree that publishers who let Google serve all of their advertisements via AdManager, even the non-Google AdSense ads, are taking a big risk. This was already a risk with Google’s Acquisition of Double Click, even before Google’s announcement of Ad Manager. See our post last year, Google’s Potential Vulnerability: An Open Ad Network, for more on this topic.

If you agree that a viable alternative is important to the marketplace, an interesting question is: what will OpenX’s business model ultimately be? We’ll focus on this question for the rest of this post. (more…)

With the recent introduction of Kontera in text link advertising, many WordPress bloggers have been switching to or adding the new service. Kontera is a publishers advertising system based solely on contextually relevant in text keywords that are discovered in real time on a web site. These keywords are then automatically turned into links to the most relevant ads found within the Kontera network of advertisers.

Through the use of Kontera ContentLink™ on a web site or blog, publishers can generate additional revenue while advertisers reach their most targeted audience. All on a Cost Per Click basis.

In the following sections, I explain how to Optimize the Kontera ContentLink™ text link code by adding or changing a few key elements to suite your WordPress blog or web site. (more…)