Webmaster Pro Guide

Archive for the ‘Marketing’ Category

In today’s business world we are in a constant search for new methods of advertising. Modern advertising agencies offer a wide range of services able to satisfy any taste. For example, newspaper advertising, TV spots, delivery of free samples in the streets or in shops, ecommerce marketing and many more.

Whenever you make a choice in favor of any of the services offered above, a careful analysis is needed. For example, when you choose TV spots, a lot depends on the time when the show is on air or on the kind of the TV-channel. Definitely, such spots can be viewed by many people, but not all of them are looking for something to buy. Maybe they just want to have a rest. Using email marketing listsis a revolutionary advertising tool, as they are compiled individually

AdBrite offers a way for publishers to convert their site’s traffic into advertising offers. By posting “Your Ad Here” spaces on their sites, publishers can link site visitors to the advertising opportunities that they are currently offering and therefore generate more interest in the site’s ad spaces than would have been possible through only AdBrite’s marketplace.AdBrite also allows publishers to set their own ad rates and to approve and reject ad offers, giving them more power over what goes on their site and for what price than many other networks allow. With 547 million impressions per day on 20,758 sites and numerous advertising and customization options, AdBrite is a large network that offers flexible and innovative ways for publishers to monetize their ad spaces. (more…)

When you are buying a website from someone for the sole purpose of putting AdSense on, it can be a catch-22 about whether to ask the site owner if he or she has ever used AdSense on the site, and if the site has been banned from AdSense. But you don’t exactly want to outlay the cash and then discover the site has been permanently banned from ever running AdSense.

On the one hand, you don’t want to invest in a site that you can never show ads on. But on the other hand, you don’t want to give a struggling hobby webmaster who might have never heard of AdSense think about signing up and trying AdSense before he goes ahead and sells it to you… because you want the best possible deal on buying the site. And yes, there are still publishers scooping up websites for a song and making back the purchase amount within days after putting on AdSense. (more…)

Logging into analytics this is what I saw.

In order to improve your experience with google products, google analytics is updating its data sharing policy. You now have the ability to share your analytics data with other google services. This will improve integration, enable additional features in google's advertising services (including google analytics, AdWords and AdSense) and improve your experience with these products.

i got two choices. one for sharing for google products and the other for anonymous sharing across google and benchmarking with promise of info for verticals etc. i chose the second.
the first may help adwords users though

Some members have chosen NO , to not sharing their secrets ….

Recently on ReadWriteTalk, we interviewed Scott Switzer, the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they’ve since rebranded as OpenX. Shortly after the interview was recorded, Google announced a competitive product called AdManager. Scott responded on the OpenX blog by saying that “Google’s announcement of a free ad server, Ad Manager, validates our marketplace”. But he also cautioned: “as a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue.”

I agree that publishers who let Google serve all of their advertisements via AdManager, even the non-Google AdSense ads, are taking a big risk. This was already a risk with Google’s Acquisition of Double Click, even before Google’s announcement of Ad Manager. See our post last year, Google’s Potential Vulnerability: An Open Ad Network, for more on this topic.

If you agree that a viable alternative is important to the marketplace, an interesting question is: what will OpenX’s business model ultimately be? We’ll focus on this question for the rest of this post. (more…)

With the recent introduction of Kontera in text link advertising, many WordPress bloggers have been switching to or adding the new service. Kontera is a publishers advertising system based solely on contextually relevant in text keywords that are discovered in real time on a web site. These keywords are then automatically turned into links to the most relevant ads found within the Kontera network of advertisers.

Through the use of Kontera ContentLink™ on a web site or blog, publishers can generate additional revenue while advertisers reach their most targeted audience. All on a Cost Per Click basis.

In the following sections, I explain how to Optimize the Kontera ContentLink™ text link code by adding or changing a few key elements to suite your WordPress blog or web site. (more…)

The new plan allows multiple websites to be hosted for $3.33 a month.

AIT, a web hosting provider, announced the launch of a new line of VPS & Enterprise Servers. These new plans allow for multiple websites to be hosted for $3.33 a month. Each account benefits from no setup fees and flexible billing terms. Features include twenty four hour toll free support, free web site builder, dozens of website templates, and a free shopping cart system. Every plan is equipped with huge volumes of data transfer ranging from a low end of 7,000 GB to Unlimited. The offering is topped off with a storage ability of 600 GB for small business VPS and 2 x 160 GB drives for the Enterprise class. It states that it has also included many marketing tools to assist any size business gain exposure while benefiting from an industrial strength infrastructure.

The company also states that its each Virtual Private Server has its own IP Address, Domain Name, and Web Server with complete logs and configuration files, FTP Server, POP Server, and SMTP Gateway. In addition, it further avers that their VPS solution offers up the ability to create virtual domain web hosts, virtual e-mail accounts, and virtual FTP logins along with a variety of other features all under one plan.

“Most providers only offer virtual hosting, which is merely one simple feature of the VPS. A real VPS is not simply a virtually hosted site on a web server we control; we give clients ‘virtual root’ access.  They will see directories such as ‘dev’, ‘usr’, ‘bin’, etc.   In the ‘etc’ directory, they will find their own ‘passwd’, ‘aliases’, and ’sendmail.cf’ files’ which in turn allows them limitless flexibility to add as many POP accounts, aliases, and autoresponders they want. With AIT Virtual Servers, customers will also find an entire ‘usr/local/etc/httpd’ directory structure, including their own ‘httpd.conf’, ’srm.conf’, ‘access.conf’ files, their own logs and ‘cgi-bin’,” said Mike Roberts, CIO of AIT. “We have developed this technology over 12 years and in terms of value, our prices are the absolute lowest in the industry,” said Sean McCoy Chief Marketing Officer.

“To assist with the marketing and sales of any business, we are offering all new AIT hosting accounts thousands of dollars in advertising credits on the tyBit search engine and on our affiliate web properties,” said Kitti Jo Finch, General Manager of tyBit, Inc. “It’s just a great deal, you get tons of disk space, tons of features and benefits most of which can be resold under your own private label if you decide to take the Entrepreneurial road… but the big thing is value.”

Adwords is in internet marketers dream that has come true. With only a few dollars and a single ad you can have your first sale in less then an hour. But the problem is most people are paying to much to join the adwords game. Did you know that some of your competitors are paying less than you and getting more signups and sales.

I would like to give 5 tips that will boost your adsense campaign for sure. (more…)

One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as “breaking the ice” with your potential customers. The best way to generate a warm market is with lead generation marketing tools.

A marketing tool is a tool that people use to create what we call lead prosperity. If you are not in lead prosperity, you are not making money with your online business. With lead generation marketing tools you may decide to create several lead capture pages which are designed to generate interest from prospects on your business. The pages will contain a place to enter their contact information i.e. (name, telephone number, and email). This is also called a lead capture form.

After the information is filled out on the lead capture form, the individual is redirected to a URL that contains your main site. This sounds very easy to do, and it is, however when marketing online, most opportunities have a lack of effective lead capture systems and worse, a lack of professional presentations.

The goal is to seek powerful lead generation marketing tools and presentations that capture leads and allow proper follow-up no matter the opportunity presented. Seek out professional designers and ad copy writing services that can create professional lead capture pages and the software to manage it all. Also conduct follow-up marketing with the Auto responder systems that follows up with every lead that fills out your capture page. Next, search for a robust prospect manager to properly manage your hot-response leads.

Remember, your warm market is created as soon as the prospect enters their information on your lead generation page. You should experience an increase in sales from using this marketing approach.

About The Author

Erick Shipmon has been a Internet Marketer Since 1997

Every day there are hundreds of website owners who have purchased a domain name only to forget about it and then let it expire. For those investors who are well informed about such names they can snap these up and therefore capture a huge amount of existing traffic even though the site is considered to be brand new. This has resulted in a large number of owners of websites losing out and those who investing in such domain names to become richer.

All websites only survive if they have regular amounts of traffic being directed towards their site each day. So often when a site which has a memorable domain name and constant traffic going to it becomes available they will quickly be snapped up by some of the more savvy domain name investors around. Then often within a matter of days they have sold the domain name on for a profit.
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