Webmaster Pro Guide

Archive for the ‘Pay Per Click’ Category

I have listed out a few tips pertinent to this mode of marketing that might go a long way in making you a successful online entrepreneur.

Appropriate Keywords for PPC Advertising

It is a given that, only the use of appropriate keywords will help you coin the perfect search engine friendly advertisement. When it comes to Pay per Click marketing you must at least try and find a few specific keywords that are related to your site or the content that you have put up on the site. You can then use them in your attempt at this form of advertising.

Budgetary Limitations for PPC Campaign

You must try and work within the constraints of a specific budget. You should never go beyond your budgetary limitations when it comes to the Pay per Click campaign. Your result oriented bid should neither be too low or too high. (more…)

To deliver a more complete search marketing solution, High Position are about to launch a new Paid Search service utilising versatile and innovative PPC management software, this new service will offer our existing corporate clients a much more comprehensive PPC solution.

The demand from our natural search clients for us to management their existing PPC spend has continued to grow and so we are now launching this new service to cater for this ‘Corporate’ market, we are also ‘beefing up’ our PPC team by hiring and training experienced paid search professionals from the industry. (more…)

AdBrite offers a way for publishers to convert their site’s traffic into advertising offers. By posting “Your Ad Here” spaces on their sites, publishers can link site visitors to the advertising opportunities that they are currently offering and therefore generate more interest in the site’s ad spaces than would have been possible through only AdBrite’s marketplace.AdBrite also allows publishers to set their own ad rates and to approve and reject ad offers, giving them more power over what goes on their site and for what price than many other networks allow. With 547 million impressions per day on 20,758 sites and numerous advertising and customization options, AdBrite is a large network that offers flexible and innovative ways for publishers to monetize their ad spaces. (more…)

When you are buying a website from someone for the sole purpose of putting AdSense on, it can be a catch-22 about whether to ask the site owner if he or she has ever used AdSense on the site, and if the site has been banned from AdSense. But you don’t exactly want to outlay the cash and then discover the site has been permanently banned from ever running AdSense.

On the one hand, you don’t want to invest in a site that you can never show ads on. But on the other hand, you don’t want to give a struggling hobby webmaster who might have never heard of AdSense think about signing up and trying AdSense before he goes ahead and sells it to you… because you want the best possible deal on buying the site. And yes, there are still publishers scooping up websites for a song and making back the purchase amount within days after putting on AdSense. (more…)

To increase your conversion with pey per click engines :

You should try different landing page variations and different ad variations. Do some split testing on your ads and see which ones work the best and which ones you can do without or modify.

Note everything you do so you can benchmark and track your gains or losses. Sometimes all it takes is a little bit of ad modifications and different landing pages to tap into the best conversions. Also keep a close eye on your competition and their marketing tactics. If its working for them it should work for you.

Recently on ReadWriteTalk, we interviewed Scott Switzer, the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they’ve since rebranded as OpenX. Shortly after the interview was recorded, Google announced a competitive product called AdManager. Scott responded on the OpenX blog by saying that “Google’s announcement of a free ad server, Ad Manager, validates our marketplace”. But he also cautioned: “as a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue.”

I agree that publishers who let Google serve all of their advertisements via AdManager, even the non-Google AdSense ads, are taking a big risk. This was already a risk with Google’s Acquisition of Double Click, even before Google’s announcement of Ad Manager. See our post last year, Google’s Potential Vulnerability: An Open Ad Network, for more on this topic.

If you agree that a viable alternative is important to the marketplace, an interesting question is: what will OpenX’s business model ultimately be? We’ll focus on this question for the rest of this post. (more…)

With the recent introduction of Kontera in text link advertising, many WordPress bloggers have been switching to or adding the new service. Kontera is a publishers advertising system based solely on contextually relevant in text keywords that are discovered in real time on a web site. These keywords are then automatically turned into links to the most relevant ads found within the Kontera network of advertisers.

Through the use of Kontera ContentLink™ on a web site or blog, publishers can generate additional revenue while advertisers reach their most targeted audience. All on a Cost Per Click basis.

In the following sections, I explain how to Optimize the Kontera ContentLink™ text link code by adding or changing a few key elements to suite your WordPress blog or web site. (more…)

Recently, an advertising network known as WidgetBucks launched and began their quest to revolutionize the world of online marketing. In providing their pay-per-click shopping widget programs, WidgetBucks seeks to make advertising a much easier process for just about everyone involved. Traditional advertising is effective in some cases, but often times, it fails to meet the needs of companies. It just doesn’t reach customers in the right way. WidgetBucks is a different kind of online advertising, though.

Depending upon your role in the entire operation, WidgetBucks provides a different experience for various webmasters. The advertisements seem to reach customers in a different way. The latest marketing research has indicated that, on the whole, internet browsers are extremely fickle and they’re able to pick up on the tricks that marketing professionals bring. With WidgetBucks, the advertisements read more like content. Internet browsers see the WidgetBucks advertisements just like they do the articles on a webmaster’s site.

Webmasters have found that WidgetBucks can be very profitable when compared to other forms of affiliate marketing. Most website owners report a very high click through rate and from that, a solid CPM. What is the primary reason why this is happening? WidgetBucks serves the hot niches in the website industry. Among the popular niches are video games, sports, jewelry, health topics, and plenty of other things that are currently hot in the industry.

If you are a webmaster and you plan on making the big bucks using this advertising program, you better have a website in one of the popular niches. Otherwise, their advertising seems to fall short of the mark. Their advertisements are well written and are designed to make people really want to explore the product being advertised, but some webmasters find that their site is not one that benefits from such marketing.

The referral program is also very popular and is a good way to make some income using the program. At last check, WidgetBucks had an offer of $25 for any person who registers their high traffic site. From there, webmasters aren’t finished making money through WidgetBucks. You can earn 10% of the total lifetime earnings of all of the people you refer through your personal referral link. Depending upon who clicks on your site, this could end up being a very profitable aspect of the entire operation.

As far as payments go, there is a little bit of a waiting period. This can be frustrating at first, but after a while, the cycle begins to catch up to itself and you’ll be receiving regular payments. Just 45 days after the end of the month, WidgetBucks will send payment through either the Paypal system or through a personal check.

On the whole, WidgetBucks is a pretty good new system and they stand to revolutionize the market some. The advertisements are well written, which is the main difference between these ads and some of the other ones that you might see online.