Webmaster Pro Guide

Archive for the ‘Search engines’ Category

Unfortunately, the recent credit crunch has landed both internet and traditional business in financial trouble.

However there is an service many companies can use to help recoup their revenue, and increase their profit margins… ethical search optimisation. Search marketing and SEO tend to provide a lot better R-O-I when compared against standard print based marketing, mainly because instead of just shoving your display ad in front of disinterested readers eyes, search optimisation puts your company directly in front of potential customers as they are actually searching for your businesses products or services.

Be confident that you do employ a ethical SEO Agency as a unethical seo company may provoke greater harm than good. Either for your companies reputation and search positions

 Google Favicon change : Small ‘g’ added .

 Many people noticed that Google has a new favicon. Here is the lowdown on the story, and a quick roundup of the reception and some screenshots of the potential new brand for google.

I spent a good couple of minutes trying to find the right tab–I couldn’t find it because of a change to a very small image from a section of the browser I hardly every look at. You never realize how much these small things really incorporate into your overall web image. I’m amazed that such a small detail can prove to be so important to such a huge audience.

I have listed out a few tips pertinent to this mode of marketing that might go a long way in making you a successful online entrepreneur.

Appropriate Keywords for PPC Advertising

It is a given that, only the use of appropriate keywords will help you coin the perfect search engine friendly advertisement. When it comes to Pay per Click marketing you must at least try and find a few specific keywords that are related to your site or the content that you have put up on the site. You can then use them in your attempt at this form of advertising.

Budgetary Limitations for PPC Campaign

You must try and work within the constraints of a specific budget. You should never go beyond your budgetary limitations when it comes to the Pay per Click campaign. Your result oriented bid should neither be too low or too high. (more…)

 How do you know what type of content is really going to attract the right searchers?In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or “fool the search engines.” Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.

What students quickly discover in the 5-Day classes is that the optimization skills are not nearly as hard as many people make them out to be (even for the most competitive phrases,) once you’ve been trained and understand the full scope of influences that are at work. The biggest advantage that we have had is all about the “accuracy of information.”

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This PR update is about to end . and I observer that google has been too generous comparing to last updates .
Even some directories which was panalized got some good rankings like AvivaDirectory (pr4) .

and about 80% of the site have increased their PR . Seems like google is using the old algorithms .

but instead of that we find many site which lost their PR . like usual .

I would like to know what do you think about this Update

For most of us, Google is a hard nut to crack. Efforts upon efforts are put forth to increase your site’s SEO and while your efforts are working in other search engines, they just seem slow when it comes to Google. So what do you do? Try romance!

Yes, romance. Who isn¡’t looking for romance? Non-human bot or not, the Google Bot also wants it. It wants to be romanced and feel the love from your site. If it doesn’t, oh, look out! Just like a scorned woman, you are going to pay. Come on, everyone knows what I mean. It’s either “Penalty City” or “the silent treatment”. It all depends on what you did or didn’t do. (more…)

To increase your conversion with pey per click engines :

You should try different landing page variations and different ad variations. Do some split testing on your ads and see which ones work the best and which ones you can do without or modify.

Note everything you do so you can benchmark and track your gains or losses. Sometimes all it takes is a little bit of ad modifications and different landing pages to tap into the best conversions. Also keep a close eye on your competition and their marketing tactics. If its working for them it should work for you.

Logging into analytics this is what I saw.

In order to improve your experience with google products, google analytics is updating its data sharing policy. You now have the ability to share your analytics data with other google services. This will improve integration, enable additional features in google's advertising services (including google analytics, AdWords and AdSense) and improve your experience with these products.

i got two choices. one for sharing for google products and the other for anonymous sharing across google and benchmarking with promise of info for verticals etc. i chose the second.
the first may help adwords users though

Some members have chosen NO , to not sharing their secrets ….

Recently on ReadWriteTalk, we interviewed Scott Switzer, the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they’ve since rebranded as OpenX. Shortly after the interview was recorded, Google announced a competitive product called AdManager. Scott responded on the OpenX blog by saying that “Google’s announcement of a free ad server, Ad Manager, validates our marketplace”. But he also cautioned: “as a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue.”

I agree that publishers who let Google serve all of their advertisements via AdManager, even the non-Google AdSense ads, are taking a big risk. This was already a risk with Google’s Acquisition of Double Click, even before Google’s announcement of Ad Manager. See our post last year, Google’s Potential Vulnerability: An Open Ad Network, for more on this topic.

If you agree that a viable alternative is important to the marketplace, an interesting question is: what will OpenX’s business model ultimately be? We’ll focus on this question for the rest of this post. (more…)

1. Google receives daily search requests from all over the world, including Antarctica.

2. Google’s Home Page Has 63 Validation Errors. Don’t believe me?: Check Google Validation

3. The Google search engine receives about a billion search requests per day.

4. The infamous “I’m feeling lucky” button is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.

5. Due to the sparseness of the homepage, in early user tests they noted people just sitting looking at the screen. After a minute of nothingness, the tester intervened and asked ‘Whats up?’ to which they replied “We are waiting for the rest of it”. To solve that particular problem the Google Copyright message was inserted to act as a crude end of page marker.

6. The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’.

7. Google has the largest network of translators in the world.

8. Employees are encouraged to use 20% of their time working on their own projects. Google News, Orkut are both examples of projects that grew from this working model.

9. Google consists of over 450,000 servers, racked up in clusters located in data centers around the world.

10. Google started in January, 1996 as a research project at Stanford University, by Ph.D. candidates Larry Page and Sergey Brin when they were 24 years old and 23 years old respectively.

11. Google is a mathematical term 1 followed by one hundred zeroes. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasne.

12. Number of languages in which you can have the Google home page set up, including Urdu, Latin and Klingon: 88

13. Google translates billions of HTML web pages into a display format for WAP and i-mode phones and wireless handheld devices.