How do you know what type of content is really going to attract the right searchers?In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or “fool the search engines.” Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.
What students quickly discover in the 5-Day classes is that the optimization skills are not nearly as hard as many people make them out to be (even for the most competitive phrases,) once you’ve been trained and understand the full scope of influences that are at work. The biggest advantage that we have had is all about the “accuracy of information.”
The search engines play a crucial role in sending traffic to your website. In fact most of the websites depend on the search engines for their staple dose of traffic although these days it is advised that you should target other websites, blogs, social networking websites, three article directories, online directories, and online forums too.
You need to make your website search engine friendly and properly communicate to their algorithms what key phrases and keywords are important to your website, in order to derive maximum traffic from various search engines. Let us quickly go through a few steps that can help you make search engines fall in love with your website.
Write for the people and not just for the search engines: Some people have this misconception that you need to manipulate text in order to rank well on the search engines; partially this is true but most often it is not. The best way to fair well in the search engines is to write and organise your content in such a manner that it is best suited to human reading. The more human-friendly content you have the more search engine friendly content you have. The search engines will favour relevant, well-organised content so that they can present quality results to their search engine users. (more…)
These basic search engine optimization (SEO) strategies for all bloggers can help to increase your blog rankings on major search engines. Follow them routinely, and you will achieve consistently higher volumes of traffic to your blog.
Profitable bloggers know that search engine optimization (SEO) is an important element of optimizing their blog and how effectively they implement it determines whether they succeed in making money online or not…….
1. Multiple Website Domains for Multiple Products- More and more, people are being told to create multiple domains for the different areas of their business to create more recognition amongst search engines. WRONG! This is a bad practice for multiple reasons. First of all, it can be expensive, very time-consuming to maintain, and totally unnecessary. Second, search engines can pick up on the attempt to trick them and decrease your rankings on all pages. Also, all incoming links to all these sites are spread very thin. The best option would be to put all the time, money, effort, and link-building into one site and reap the benefits of having a stream-lined, collaborative site.
2. Loading Meta Tags With Keywords- These are special HTML tags that provide information about a Web page. Unlike, normal HTML tags, meta tags do not affect formatting but provide hidden information like keywords and author information. Ten years ago, when the Web was gaining popularity, meta tags were used frequently by developers to let search engines know what subjects were on their sites. In the last few years, due to abusive practices, this form of SEO is now ignored completely by most major search engines.
3. Submitting URLs to Multiple Search Engines- Most Web sites are found whether they want to be or not. Even if you do not have one incoming link to your site, chances are that there is a search spider that will find your site. Although they might find the site, it doesn’t mean that it will help rank your site even if your URL is submitted to the search engine. The only type of search engine that you must submit your URL to is a subject directory. Subject directories are search engines that manually place Web sites by category.
4. Using Keywords Abundantly- Keywords are important in the rank of your Web site, but not the sole factor. The use of keywords is recommended to be 3-6% of your page’s content. However, it has to be used in combination with other SEO efforts.
5. Having Reciprocating Links on Your Site- Links to and from related and unrelated sites are factored into page ranking. The more quality or pertinent incoming links to your site are very good ways to boost page ranking. However, a plethora of reciprocating links from unrelated sites will have the opposite effect.
6. You Don’t Need to Update Content- Strictly updating content on a regular basis may not have an effect on page ranking. However, routine maintenance to check for outdated content and broken links is mandatory. Not only will search crawlers be encouraged to roam your site more often, site visitors will want to return to your site more often for fresh information. Not only that, but it is a great way to tweak and measure your SEO efforts.
7. Flash Components are Not Recognized by Search Spiders- A Flash component on a Web site generally pertains to a graphic animation or video. It has been rumored that search engines cannot index Flash components on a site. This is simply untrue because search engines can index Flash text in the HTML. Therefore, any information included in the HTML about the movie can be indexed, therefore ranked.
8. Pay to be Listed- This is an expensive scam that some SEO newbies fall for. Although it was a more sought-after practice years ago, today it is unnecessary. There are only a handful of search engines that are used frequently and you can submit yourself if you really want to. However, as noted in Myth # 2, URL submission is really not that helpful anyway. Save your money!
9. You Must Resubmit Your URL- Not true. Submitting links is time-consuming and not all that helpful anymore. Having to resubmit your link on a regular basis is just an extra step that isn’t needed. The time you could save by not worrying about resubmission could be used to research how else to help your ranking.
10. Money Spent on SEO is A Waste- Are you serious? Many corporations and small businesses alike have a hard time appropriating funds for search engine optimization strategy. It is justified in the minds of business owners and senior marketing professionals that money spent on traditional media like direct mail, print ads, and television commercials drive in mostly untargeted, general traffic to your site. Search engines drive people that are already looking for your products. How can that be an unimportant practice?
Author: Heather Jewel
Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.
Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!
Let’s look at seven tips for creating AdSense sites that create money.
#1: Keyword Density
Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.
If you don’t like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.
Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.
#3: Write Often
The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!
#4: Choose The Right Format
AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:
” 336×280 large rectangle
” 300×250 medium rectangle
” 160×600 wide skyscraper
Additionally, the 468×15 horizontal ad link under the navigation bar is also a good bet.
#5: Color Counts
You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
#6: Position Counts, Too
It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.
#7: Increase The Number
AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.
Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential
Adsnese is an extension of the adword program that allows any website owner to place adwords ads on their site . However , the ads come from the content of your site .
Yes, you can make money with Google Adsense. It’s pretty much effortless. Once the ads are set up, it’s fire and forget. You just get a check every now and then from Google. Cool huh!
You have probably seen Google Adsense ads many times, maybe not noticing them.
How much you can make all depends on your site, how busy it is, what the topic is, things like that. The amounts vary greatly. I have known forum owners who make in excess of $10,000 a month! But dont get your hopes up. That usually happens only on very large forums. In most cases, you’ll make enough to pay for your hosting, and maybe a nice dinner or two. Most medium size sites or forums make anywhere from $300 to $1500 a month with Google Adsense. Regardless, its basically free money since you dont have to do anything different.
First you need to sign up for the Google Adsense Program :
AdSense optimization tips for sites
Placing the Ads in the places with greater visibility and maximum probability of clicking, yields best results. See the images below with colored blocks which kind of tell us that those are the areas with maximum visibility and higher chances of getting clicked. Placing your AdSense in the areas as per the images below may increase the chances of your visitors clicking on the Ads but remember there are other things also which must be kept in mind to increase the click ratio, such as color blending of Ads, keywords in content, number of impressions, visits etc,. And since every website is different, you may experiment and determine the best Ad position yourself.
Layout #1. Ad positioning for a web site with header[top], footer[bottom], navigation bar[left], content in the middle. Good for either static or dynamic content on the page.
Layout #2. Ad positioning for website with lengthy article/content on the page. People when scroll down after reading the article will see an Ad and chances of clicking it to navigate out of the page is quite high.
Layout #3. Another way of placing Ad in the site with the skyscrapper placed on left. It more or less looks will like a navigation bar with links, right blending of colors increases click rate
AdSense optimization tips for forums
. Format is important for multiple ad units
Placing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. See the Forum Heat Map below for more details.
2. Display your ad units where repeat users will notice them
A leaderboard at the very top fits nicely next to the logo, but forum regulars tend to skip the header and go straight to the meat of the thread. Placing your ad unit above or below the first post can be more effective.
3. Place a leaderboard immediately after the last post
This provides users who make it to the end of a thread with a ‘next step’ when the content ends. If you place it after the footer, though, folks will move to the next thread before they even see the ad!
4. Use horizontal link units
Link units offer a wider range of relevant topics for users to browse. A horizontal unit can be placed near the top of your forum just below the header.
5. Opt-in to image ads
Supporting image ads increases the pool of ads –particularly cost-per-thousand-impression (CPM) ads – bidding to display on your site. Since forums tend to have lower click-through rates (CTRs) than other types of sites, CPM ads can improve revenue without the need for clicks. Please remember, however, that CPM ads come in both text and image formats.
6. Be sensitive to your forum community
Forums are highly interactive, so be sensitive to your users when implementing your AdSense ads. Be sure to blend the ads nicely, so they don’t appear overly intrusive – but don’t blend them so well they mislead your users! Every forum site is different and you know your community best, so as always use your own judgment to create the most positive experience for your users.